The Importance of International Markets to New Zealand in 21st Century

In this digital age that brings countries closer together in a globally connected world attracting International students is an important aspect for our economy. Tapping into International markets for students has been a strategic direction for the government as it benefits the New Zealand economy but is also seen as a way of developing relationships with other countries. Many of our institutions spend energy and resources targeting countries that show an interest in education opportunities in New Zealand. Not only do international students provide a revenue source they add to the cultural diversity of our educational establishments.
During the Global Recession New Zealand was able to take advantage of the fact tuition and living costs here compared very favourably with other English speaking countries. We do, however, want to be seen as a country that offers a quality education in a country that offers students from overseas an environment well worth visiting. Often students are looking for short term study that enhances skills they may already have. These may be targeted at specific career directions. India as a source of International Students has been a focus for the New Zealand Government in recent years.


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